LEGO has been a cherished part of childhood for decades, acting as the building blocks of imagination. The excitement soared with the release of The Lego Movie, followed by three more feature films and numerous animated shows and games. But have we reached the point of saturation with LEGO content? In this episode, we delve into the potential overexposure of LEGO in media and discuss if the brand might need to recalibrate its strategy to avoid pitfalls.