2025: Beginner-Friendly Creative Strategy Masterclass
In this creative strategy masterclass, discover the entire creative strategy process—from terminology to sourcing talent, and even creating SOPs. Whether you're a founder who can't yet afford to hire a creative strategist, a UGC creator transitioning into strategy, or an agency founder looking to enhance your team's skills, this session is tailored for you.
🗒️ Access the Creative Strategy Masterclass Notion Document.
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#creative strategy, #terminology, #sourcing talent, #SOPs, #UGC creator, #agency founder, #creative strategist
Timeline
00:00:Intro
02:04:What is creative strategy?
04:42:Creative strategy example
07:29:Creative strategy terminology
14:38:Explaining market sophistication
24:17:Explaining direct response marketing
30:16:How to do creative strategy research
47:48:Coming up with creative angles
56:08:Ad scriptwriting
01:01:11:How to source and brief UGC creators
01:01:27:Analyzing ads as a creative strategist
01:01:38:SOPs
01:01:40:Other resources