In this episode of Weird History Food, we delve into the intriguing origins of Shasta soft drinks. Discover how Shasta, often considered an imitator, evolved its flavors and marketing strategies to resemble popular classics. Join us as we explore the history from its beginnings in Siskiyou County, California, near Mount Shasta, to its current status. Learn how Shasta utilized 'growth hacking' to achieve its success.