Explore the intriguing history behind Coca-Cola's closely guarded formula. Since its inception by John Pemberton in 1886, Coca-Cola has emerged as the world's most iconic soft drink. Discover how the company has kept the recipe a secret for over 130 years and the psychological impact of this mystery on its global market. Featuring insights from social psychologist and marketing expert Ben Voyer, this episode delves into the enigma that keeps everyone guessing.