Weird History Food episodes
The California Raisins Phenomenon: How Claymation Redefined an Industry

The California Raisins Phenomenon: How Claymation Redefined an Industry

Join us on a nostalgic journey to the 1980s as we explore the rise of the California Raisins. In 1986, Will Vinton and his team at Foote, Cone & Belding launched a groundbreaking advertising campaign featuring a claymation quartet singing hit songs. Discover how these animated raisins, along with a special appearance by Michael Jackson, transformed the perception of dried fruit and marked a significant cultural moment. Perfect for fans of food history and 80s commercials!

#California Raisins, #1980s, #claymation, #advertising campaign, #Will Vinton, #Foote Cone & Belding, #Michael Jackson, #food history, #80s commercials


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